Content marketing

4 Questions SMBs Should Ask Before Jumping Into Content Marketing and Marketing Automation

As companies grow, they demand more from sales and marketing.  Running the revenue arm out of email inboxes, spreadsheets, and hope will eventually reach it limits.  As teams contemplate the potential of more advanced content marketing and marketing automation, they may wonder if they are ready.  Here are some basic tenants to consider as you widen your research.

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