As part of our "Back to Marketing School" webinar series, we wanted to share the first session recording. Check out the panel with experts in SEO, Social, Branding, and Web as they share digital marketing best-practices and tactics that you may not have thought of or employed yet.

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As a marketing leader, I’ve personally used, shopped for, or migrated between marketing automation platforms nearly every year during the last decade of my career.  If like me, you’ve been in the marketplace for these packages, or have implemented them, you’ve asked yourself these same questions:

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As companies grow, they demand more from sales and marketing.  Running the revenue arm out of email inboxes, spreadsheets, and hope will eventually reach it limits.

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Marketing automation is used by marketing departments to better engage customers and prospects across multiple online channels, such as email, social media, websites. and SMS/Mobile.