As companies grow, they demand more from sales and marketing. Running the revenue arm out of email inboxes, spreadsheets, and hope will eventually reach it limits.
Halo Media Blog
What’s Up with the High Cost of Marketing Automation?
Apr 30, 2018
As a marketing leader, I’ve personally used, shopped for, or migrated between marketing automation platforms nearly every year during the last decade of my career. If like me, you’ve been in the marketplace for these packages, or have implemented them, you’ve asked yourself these same questions:
“Before we introduce this advanced tool, how solid is the understanding of our buyer, their behavior and our marketing and sales process?”
“Once we deploy, do I have the right skills on staff to keep this baby rolling?”